Career Paths for Marketing Graduates

Graduating with a marketing degree will open up a variety of career paths for you. Marketing jobs come in all shapes and forms, and you’re fortunate to have a degree that will allow you to tailor your interests in conjunction your future marketing job.

Marketing involves advertising, public relations, media planning, sales strategy, sales management, pricing, packaging, advertising and sales promotion, distribution, consumer guidance, after-sales service, public relations and more. Within all these areas of marketing, your main goal is to create, manage, and enhance brands and companies.

There are many different jobs within the marketing sector. The following are the most popular marketing career paths you may wish to pursue.


Those who work in advertising must help create marketing strategies to sell a product. The Bureau of Labor Statistics states that, “Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.” A few job titles within advertising include:

  • Account Management
  • Account Planners
  • Advertising Manager
  • Advertising Sales Director
  • Account Executive
  • Account Coordinator
  • Media Director
  • Media Coordinator
  • Media Buyer

Brand Management:

Brand management is a vital function for the consumer products and marketing industry. It’s a brand managers job to understand their brand in it’s entirety, as well as their competitor’s brand. They must identify marketing opportunities and be able to communicate the unique benefits of their product. Some brand management job titles may include:

  • Brand Manager
  • Product Manager
  • Product Development Manager

Market Research:

As a market researcher you would be responsible for researching the intended target for your product, whether that be companies or individuals. You must learn about the consumer–their needs, purchasing habits, and world viewpoint. A few job options within market research include:

  • Market Research Director
  • Market Research Manager
  • Market Research Supervisor
  • Market Analysis

Public Relations:

PR departments are the spokespersons for a company. They manage communication with media, consumers, employees, investors, and the general public. A few job titles within public relations departments may include:

  • Public Relations Specialist
  • Public Relations Director
  • Corporate Communications Manager
  • Book Publicist
  • Press Secretary

Graduate Marketing Degrees and Other Online Programs

Kaplan University – Kaplan University is an accredited online school with its origins starting in 1937. Kaplan has over 90 campuses across the US and over 170 programs available. The MBA in Marketing from Kaplan can be completed entirely online from your home in just two years. Classes and assignments can be completed at your convenience.
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Grand Canyon University – Founded in Phoenix, Arizona in 1949, Grand Canyon University is a private Christian school with both campus and online programs. The MBA in Marketing explores advanced business theories, leadership skills, and how faith can play a role in making moral and responsible business decisions.
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Ashford University – Ashford University is located in Clinton, Iowa, halfway between Des Moines and Chicago. Ashford was founded in 1918 and currently offers 67 programs, including an MBA in Marketing. This program studies the functions of profit and non-profit organizations by looking into daily operations, marketing, advertising strategies, and business models. Ashford University is accredited by the WASC Senior College and University Commission, 985 Atlantic Avenue, Suite 100, Alameda, CA 94501, 510-748-9001,
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Southern New Hampshire University – Southern New Hampshire University is located in Manchester and founded in 1932. The school offers 60 undergraduate and graduate programs, some offered online like the MBA or MS in Marketing programs. This is an excellent choice for working professionals who must balance their current careers with their education.
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